Paramount Pictures’ imaginary friend film ‘If’ debuted atop the North American box office this weekend, taking in an estimated $35.0 million, industry watcher Exhibitor Relations reported Sunday.
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The John Krasinski-directed family comedy stars Cailey Fleming as a young girl who — along with neighbour Ryan Reynolds — embarks on an adventure to reconnect forgotten made-up playmates with their children.
“This is a good opening for a live-action/animation hybrid, at above-average levels for the genre,” said analyst David A. Gross of Franchise Entertainment Research, adding the film should ‘translate in foreign markets and do well abroad’.
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It snatched the top spot from Twentieth Century’s action sci-fi ‘Kingdom of the Planet of the Apes’, which dropped to second place with $26.0 million for the Friday-through-Sunday period, still boasting an impressive $101.2 million made since its release earlier this month.
In third was new horror film ‘The Strangers: Chapter 1’, at $12.0 million, which follows a young couple terrorized by masked strangers at a remote cabin in an eerie small town.
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Fourth place at $8.5 million went to Universal’s action-comedy ‘The Fall Guy’. Ryan Gosling plays a stuntman working on a film directed by his ex-girlfriend Emily Blunt.
And in fifth at $2.9 million was tennis-based romance ‘Challengers’, starring actor/singer Zendaya as an athlete-turned-coach, which kept its top-five Box Office status for a fourth consecutive week.
Rounding out the top 10 were:
‘Back to Black’ ($2.9 million)
‘Tarot’ ($2.0 million)
‘Godzilla X Kong: The New Empire’ ($1.7 million)
‘The Blue Angels’ ($1.3 million)
‘Unsung Hero’ ($1.1 million)
John Krasinski brings imaginary world alive for daughters with ‘IF’
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